As a full time professor at CU Boulder in the Advertising, PR, and Design Department, Loni brings her expertise and passion for teaching to the stage as a keynote speaker, panel moderator, and workshop leader for wedding pros and small business owners. She has recently enjoyed speaking for the Wedding Industry Professionals Association, PartySlate, Boulder Wedding Showcase, and the International Wedding Summit in Rome, Italy and Promessi Spossi Wedding Expo in Puglia, Italy.
Speaking Topics
- Setting Realistic Goals, Objectives, Strategies, and Tactics
- The Power of YOU: Building a Personal Brand
- Consumer Insights: Why People Interact with Your Brand
Getting to Know You
What topics do you enjoy speaking on the most?
While it is not the sexiest of topics, the Goals, Objectives, Strategies, and Tactics lecture is truly a good one! The topic is perfect for any size group, years in industry, or if you want to focus on personal goals – the system works the same!
What topic would you love to tackle next?
I would love to bring the Consumer Insights talk to more people! It is a topic that is essential to everyone with something to promote or sell, and showing how to use my strategies to write thorough insights to help you better interact with your audience can change everything!
How would you describe your speaking style?
As a professor, I love audience interaction during the talk, asking questions, playing devil’s advocate, making my audience giggle a little bit, and connecting with you all afterward!
What has been your favorite speaking engagement to date?
I really enjoyed speaking at (and planning) PartySlate’s first Denver Industry event! We talked all about marketing best practices and what is up and coming. And then I got to go enjoy the PARTY we planned!
When heading to a wedding industry conference, I never leave home without my….
Ok, don’t laugh, but I always have a Sharpie, or three, on hand! When I am on-site for events, it is the most used item from my tool kit, and so it has become a safety blanket item when I leave the house now!
Where would you love to speak next?
As the 2025/2026 National Director of Marketing and Communication, I would love to hit up as many of our WIPA Chapters as I can and to see you all on the big stage at Wedding MBA!