Kate Foster, CMP, CWC is a passionate champion for event industry professionals who believes that selling doesn’t have to feel ‘icky.’ After planning 500+ weddings and corporate events for brands like Ferrari, LA Lakers, LA Rams, Riot Games, and Electronic Arts, she now trains luxury hotels, venues, catering companies, and planners across North America, specializing in transforming professionals into confident sales experts.
Kate speaks at Catersource+The Special Event, Wedding Business CEO Summit, ABC World of Weddings Convention, and Association of Club Catering & Event Professionals (ACCP) National Conference. She’s a member of Triangle N.A.C.E and Association of Bridal Consultants.
Speaking Topics
- Closing with Confidence: The Psychology of Selling Without Apologizing
- Say ‘Yes’ to the Text
- Lights, Camera, Action: Video Selling Secrets from the Trenches
- Stop Selling, Start Storytelling: Your Experience is Worth More Than You Think
- Stop Touring, Start Closing: Your Guide to High-Impact Site Experiences
Getting to Know You
What topics do you enjoy speaking on the most?
Sales, sales, and more sales!
What topic would you love to tackle next?
Site tour selling is my current stretch topic. There are so many ways we can sell better on our site tours, and I’m eager to deep dive into this topic.
How would you describe your speaking style?
Interactive, engaging and approachable. I pride myself in taking the often complex concepts around sales strategies and help the audience connect and understand using humor and real-world scenarios.
What has been your favorite speaking engagement to date?
Catersource + The Special Event.
When heading to a wedding industry conference, I never leave home without my….
My business contact QR code on my phone. No more carrying around a million business cards. Just tap and download my contact so we can stay in touch!
Where would you love to speak next?
NACE Experience!