Adrienna McDermott is the founder of Ava And The Bee, a marketing agency exclusively for wedding professionals that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors’ challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.
Speaking Topics
- The Six Questions Your Marketing Has To Answer To Build Trust & Book Clients
- DIY to DI-YES: Elevating Your Brand for the Luxury Couple
- The Power of Micro-Moments: Capturing Today’s Distracted Couples
- Converting Leads with Client Experience Marketing
- 2025 Marketing Trends
- From Ghosting to Booking: Marketing Strategies To Win Couples Over
- The Blogging Blueprint
- Understanding Buyer Types for Effective Marketing
- First Impressions Matter – Does Your Homepage WOW?
- How To Use Google Analytics To Make Marketing Decisions That Actually Work
- Updating Your Ideal Couple Profile for Modern Couples
Getting to Know You
What topics do you enjoy speaking on the most?
I love exploring every side of marketing, from metrics and data to visuals like website design and branding, as well as messaging and copywriting. All my topics center on understanding shopping and buyer behaviors because effective marketing starts with knowing how your audience buys. By leveraging client experience marketing and platforms like Pinterest, social media, blogging, and SEO, my topics are designed to transform a business into a premium brand.
What topic would you love to tackle next?
I would love to dive into the buyer habits and how to market to all four of them based on the DISC Method. I’d also love to decode data, helping audiences understand metrics like Google Analytics and how to use them for informed, long-term marketing decisions. While I enjoy teaching foundational topics, I’m also passionate about diving into advanced strategies and answering the toughest marketing questions!
How would you describe your speaking style?
My speaking style is often described as no-fluff, approachable, and packed with actionable value. The number one compliment I receive is that I don’t gate-keep secrets—I’m an open book, sharing strategies and insights without holding anything back. I combine data-driven approaches with plenty of real-world examples to make everything easy to understand and apply right away.
What has been your favorite speaking engagement to date?
My favorite speaking engagements are always multiple-day conferences, where I can connect with attendees, dive deep into their questions, and provide actionable guidance! One standout conference was The Hybrid Co., where I not only had the chance to work with some of my clients in person but also met incredible photographers. Hosting a small group workshop allowed me to help them tackle their marketing struggles directly!
When heading to a wedding industry conference, I never leave home without my….
My speaker kit & a notebook! I am all about being prepared with all the tools I need and a notebook to continue learning from fellow speakers. Conferences are just as much about growth and connection for me as they are about speaking!
Where would you love to speak next?
WIPAs around the country, Engage, Wedding MBA, and any intimate niche boutique conferences that value connection.