Lisa Krumm Anhaiser, CPCE

Creating the Map for Success

Lisa Krumm Anhaiser, CPCE, is the founder and owner of Creating the Map for Success. She shares her knowledge with wedding and event businesses by educating via one-on-one consultations and speaking engagements.

She began her career in the event industry by utilizing her seamstress skills to create custom linens for one particular show, and it was so well-loved that it ultimately led to the start of an event rental company. For the past twenty years, the company has been widely respected as an award-winning brand providing quality linens and event rentals for social events, corporate gatherings, and weddings.

Lisa has now made her transition from owner to founder after selling the successful business. She is excited about her second act as a consultant for event professionals, focusing on setting business goals, strategic partnerships, exit strategies, and understanding the underlying reasons for a company’s successes.

Lisa is a graduate of the Goldman Sachs 10,000 Small Businesses Program and Harvard’s Consultancy Course. She also has a bachelor’s degree in journalism/marketing from Louisiana State University. More recently, she received the designation of Certified Professional in Catering and Events (CPCE) from the National Association for Catering and Event (NACE).

Speaking Topics

  • Exit Strategies for Event Pros
  • Goal Setting Strategies for Event Pros
  • Strategic Partnerships in the Event Industry
  • The Evolution of Event Design and Rental Décor
  • Realistic Expectations of Events After COVID

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Getting to Know You

What topics do you enjoy speaking on the most?

My favorite topic currently covers Strategic Partnerships in the Event Industry. Keeping up with trends puts many small event companies at a disadvantage because of the expense involved but all of this can be solved with Strategic Partnerships within the Industry. We cover creating the alliances that stress #collaborationovercompetition to get the best results for the client and put the most money in your pocket.

What topic would you love to tackle next?

Next, I would like to examine the entrepreneur’s work-life balance. Goal Setting Strategies for Event Pros will explore how our personal goals shape the goals for our business and how we cannot realize our business goals without knowing our personal “why.” Why do we work so many hours, why do we sacrifice in times of trouble and why do we continue on this path in the face of economic strife, Competitive stress, and staggering costs.

How would you describe your speaking style?

I speak from experience and a firm base of “been there, struggled with that” knowledge, sharing teaching moments in a light-hearted informative style. I invite my listeners to ask questions and chat after creating an interactive relationship built on trust.

What has been your favorite speaking engagement to date?

Speaking with Kylie Carlson of The Wedding Academy was an awesome experience even though I was speaking at 6 am CST. Kylie hosted our interview from France as we dove into “How to Take Charge of Your Companies Message in a Time of Crisis”, giving practical advice to business owners and managers as we embarked on the recent COVID-19 international health event.

When heading to a wedding industry conference, I never leave home without my….

My insulated cup. Did you know you can take your insulated cup full of ice through the security line at the airport. I have to have ice. Can’t go without it an as much as I fly I have never had to dump it!

Where would you love to speak next?

As a long time member of NACE, I would love the opportunity to give back to an organization that has presented me with so many personal and business opportunities. My long-term goal is to one day speak at the Engage-Summit but I am grateful for the ability to help small business owners to smooth the road to their goals.