Kate Foster specializes in sales training for luxury hotels, event venues, catering companies and wedding planners across North America and the Caribbean. She partners with hospitality teams to develop practical sales strategies that align with their unique market position and revenue goals.
Her hospitality expertise spans both sides of the industry. After planning over 500 weddings, she expanded into corporate events, working with brands like Ferrari, LA Lakers, LA Rams, Riot Games and Electronic Arts (EA) and hundreds more. This dual perspective allows her to train teams on effectively selling to both social and corporate markets.
Kate has developed training programs for numerous 5-star luxury brands and some of the country’s top ultra-luxury wedding planners.
Known for her engaging presentation style and real-world approach, Kate delivers actionable insights that help hospitality teams boost their sales confidence and close more business.
Speaking Topics
- Say ‘Yes’ to the Text
- Lights, Camera, Action: Video Selling Secrets from the Trenches
- Stop Selling, Start Storytelling: Your Experience is Worth More Than You Think
- Stop Touring, Start Closing: Your Guide to High-Impact Site Experiences
Getting to Know You
What topics do you enjoy speaking on the most?
Sales, sales, and more sales!
What topic would you love to tackle next?
Site tour selling is my current stretch topic. There are so many ways we can sell better on our site tours, and I’m eager to deep dive into this topic.
How would you describe your speaking style?
Interactive, engaging and approachable. I pride myself in taking the often complex concepts around sales strategies and help the audience connect and understand using humor and real-world scenarios.
What has been your favorite speaking engagement to date?
Catersource + The Special Event.
When heading to a wedding industry conference, I never leave home without my….
My business contact QR code on my phone. No more carrying around a million business cards. Just tap and download my contact so we can stay in touch!
Where would you love to speak next?
NACE Experience!