A user experience designer by trade, Jordan’s background in art and design isn’t just professional—it’s been a deep-seated passion for as long as he can remember. After years in the advertising industry working in web design and user experience with major brands like Pepsi, Visa, Toyota, and Mercedes, Jordan knew it was time he took his creativity offline so he could get his hands dirty. Out of that realization, he launched a custom brooch business which, ultimately, evolved into wedding stationery, perfectly marrying his experience in digital design with his love for crafting.
Thus, his boutique design firm, A Good Day, was born to serve planners and their couples eclectic, one-of-a-kind stationery that establishes a unique brand for each event. From save-the-dates and invitations to day-of signage and menus, Jordan draws inspiration from his diverse array of interests spanning fashion, architecture, interior design, and film to curate an aesthetic that perfectly matches each clients’ vision for their celebration.
Utilizing his extensive UX experience, Jordan also regularly works with creatives on digital projects, to ensure they are capturing the very essence of their brand.
Jordan was recently recognized by BizBash as one of the Most Innovative People in 2020 for his creative, holistic approach to virtual events.
- Enhancing + Elevating the Client Experience with Event Branding
- The Secrets to Authentic Brand Building in the Event Industry
- Everything You Didn’t Know about Research, but Should
- Embracing the Hidden Power of Criticism
- The Top Website Tips I Learned Working with Fortune 500 Companies
- In Their Shoes: Mystery shopping your own website
- Uncovering Innovation in Events in 2021
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Getting to Know You
What topics do you enjoy speaking on the most?
All things design!! I am always consuming inspiration and love sharing what I’m learning about, and how to integrate design thinking into every process in our businesses. User Experience: I’m a nerd about research and digging into our customers’ insights. Learning how and why they chose our businesses & turning those insights into actionable & repeatable processes for future clients.
What topic would you love to tackle next?
I’m a little all over the map in what I’m interested in tackling but I would probably say taking our passions and marrying them into our business. Another one is definitely creating a unique design voice in your brand. I could also wax poetic about stationery not just being paper – it has so much potential!
How would you describe your speaking style?
Sarcastic, fun, and a bit self-deprecating. I love to bring in real-world examples (both my own and clients’ stories) to show where actions can be taken and integrated into our own businesses.
What has been your favorite speaking engagement to date?
I got to speak to a small community of local wedding pros recently and it was one of the most fruitful sessions. It was so intimate and special because we could spend time digging into websites live and generating collaborative feedback.
When heading to a wedding industry conference, I never leave home without my….
Colourful, patterned clothing – I hope to draw attention from across the room so you come talk to me! I love getting to know businesses everywhere I go as I’m a big believer in continuing to educate yourself and expand to spheres of reference.
Where would you love to speak next?
Honestly, the list is endless! I’d love to speak internationally (I love to travel) & for me, every opportunity to meet and learn from new people is invaluable.