Christie Osborne, proud data nerd, is the owner of Mountainside Media, a consulting firm devoted to using market research, data, and analytics to support event professionals as they develop scalable marketing strategies to grow their business. Christie is dedicated to guiding the industry in a direction that ditches tired, old sales pitches and turns its focus on what really matters: turning data into dollars.
Her penchant for all-things-digital and a knack for critical thinking has made Christie into the analytics master that she is today, always prepared to dig into web metrics and refine a marketing strategy based on its ROI. Her approach marries website stats with social media data for an effective one-two punch of real, concrete analytics that is invaluable to her clients.
Beyond data-driven marketing analysis, Christie frequents the national speaker circuit where she shares her expertise onstage for organizations like NACE, Catersource, WIPA, and ABC. She is also a regular contributor to industry publications, including Special Events, Catersource, Sage Wedding Pros, and Wedding Business Magazine.
- Is My Advertising and Marketing Even Working?
- Algorithms and How to Beat Them as a Event Pro
- Social Media Ad Success in the Event Industry
- Google Analytics for Busy Business Owners